Tracking Report: Marketing Automation Software – October 2016

Tracking Report: Marketing Automation Software – October 2016

BREAKING: HubSpot Prematurely Launches, Then Removes “HubSpot Projects”, InfusionSoft Loses 5k Clients Overnight!

In the last 5 years, marketplace for cloud-based marketing automation software has absolutely exploded. The level of competition among marketing automation services is about as fierce as it comes, and newcomers need to be strategically differentiated in order to raise awareness and attract attention. We have highlighted 9 high-performers in the marketing automation space and tracked their performance over the last 30 days.

Marketing Automation Software Tracking Report

The Players:

  • Unica (IBM)
  • Teradata
  • Marketo
  • Simplycast
  • Pardot (Salesforce)
  • Silverpop
  • Infusionsoft
  • Eloqua (Oracle)
  • HubSpot

Here are some of the latest insights Kompyte has discovered in our competitive intelligence scouting of marketing automation platforms:

HubSpot Projects’ False Start

This past Tuesday, October 25th, HubSpot removed their new “HubSpot Projects” from their home page – Maybe it wasn’t quite ready for the big-time yet…

hubspot-competitor-tracking-updates-kompyte

 

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On October 17th: Hubspot completely redesigned their pricing page including the addition of “CRM SOFTWARE” to the pricing packages. Obviously, Hubspot believes they can improve conversion rates with the new streamlined design; however, the more notable news may be that they have add pricing tiers to their CRM product, which was previously 100% free. Have a look:

hubspot-pricing-changes-tracking-kompyte

Is HubSpot a key competitor in your industry? Kompyte can give you the full analysis here.

 

InfusionSoft Loses 5k Paying Customers…in one day!

On October 11th, InfusionSoft lost 5,000 clients! Ok, perhaps we can’t verify the big client drop off through a change of copy alone, but the figure dropped by 5,000 paying users for a reason, right?

infusionsoft-competitor-tracking-kompyte

 

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Silverpop Goes On The Offensive

On October 17th & 21st, Silverpop launched new Google AdWord campaigns as shown below.

Both new Silverpop paid ads link to the same landing page:

silverpop-paid-ads-tracking-kompyte

 

On October 16th, Teradata decided that the word “Solutions” is more attractive than “Products”:

teradata-competitor-tracking-kompyte

Kompyte tracks these industry leaders 24/7/365 so you know exactly when they make a change to their websites, blogs, social media channels and search engine ads.

Interested in seeing all of the changes in the Marketing Automation landscape? Get started with Kompyte here.

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Written by Pere Codina

Co-founder and CEO of Kompyte. He has more than 12 years of experience in eCommerce and Internet. Before founding his first company he also worked in several Internet, engineering & IT companies. In 2006, he founded his first company: Cocosoft Barcelona, and launched several Internet platforms for business, now, every day, hundreds of companies and thousands of users are using those tools. In 2014, he started Kompyte, a Competitive Intelligence tool designed to respond in real time to your competitors' online strategies making easier to monitor all their online channels. He studied Computer Engineering at UPC in Barcelona, always linked to technology and Internet.

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