--- title: Blog | Lisa Kalner Williams description: Blog --- # Competitive Intelligence Articles competitive intelligence ### [When Competitive Intelligence Goes Too Far](https://www.kompyte.com/blog/when-competitive-intelligence-goes-too-far) Let's examine some recent cases and learn how to avoid making the same ethical and legal mistakes when conducting competitive intelligence research. Lisa Kalner Williams Nov 20, 2023 competitive intelligence ### [How to Build Brand Awareness Through Market Research](https://www.kompyte.com/blog/brand-awareness-competitive-intelligence) Market research gives you customer and competitor insights to build brand awareness that scales and improves your funnel conversion rates. Lisa Kalner Williams Nov 7, 2023 competitive intelligence ### [Transforming Revenue Enablement with Competitive Intelligence](https://www.kompyte.com/blog/transforming-revenue-enablement-with-competitive-intelligence) Why are companies moving from sales enablement to revenue enablement? Should yours? And how can competitive intelligence boost revenue enablement?... Lisa Kalner Williams Nov 1, 2023 competitive intelligence ### [Competitive Intelligence Myths: Separating Fact from Fiction](https://www.kompyte.com/blog/competitive-intelligence-myths) It's time to bust competitive intelligence myths and embrace competitive-informed growth. Your organization will thank you. Lisa Kalner Williams Oct 24, 2023 win-loss analysis ### [Unlocking True Value from Win/Loss Analysis: A Product Marketing Manager's Guide](https://www.kompyte.com/blog/win-loss-analysis) Product marketers: Want cross-functional alignment, sharper marketing, and better competitive insights? Try a win/loss analysis. Here's how to get... Lisa Kalner Williams Sep 12, 2023 common sales objections ### [Storytelling in Sales: The Art of Overcoming Objections](https://www.kompyte.com/blog/overcoming-sales-objections-storytelling) Explore the 5 most common objections, and unlock the transformative power of narrative. Get storytelling methods, inspiration sources, and practical... Lisa Kalner Williams Aug 10, 2023 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. # See the Power of Competitive Intelligence Automation. Get started with a tour of the Kompyte Platform. ![websights](https://ws.zoominfo.com/pixel/62d811afd897c100904a053c) ![](https://px.ads.linkedin.com/collect/?pid=1228794&fmt=gif)