by Scott Mackin | Nov 28, 2017 | Blog
Competitive intelligence is a key instrument for effective digital marketing and SEO. Without understanding your environment and business field properly, it’s difficult to make informed decisions. However, even though every experienced marketer has heard about... 
by Scott Mackin | Last updated Nov 21, 2017 | Blog
Monitoring competitors provides much more insight than mere industry awareness. Instead, checking out your competition can help you develop a strong marketing strategy while drastically improving content curation. Though previously associated with imitation, watching... 
by Scott Mackin | Last updated Dec 17, 2015 | Blog, Inbound Marketing
On paper, it all looks so perfect. The marketing team develops and shares engaging content tailored for your specific audience. The process, while it may take a month or two to get rolling, starts generating qualified leads and the sales team swoops... 
by Scott Mackin | Last updated Nov 21, 2017 | Blog, Inbound Marketing
Since the beginning, marketing professionals have faced the challenge of proving their ROI. Traditional marketing methods like TV, radio, billboards and print constantly had to justify their budgets with hard to measure metrics like reach, brand awareness and campaign... 
by Scott Mackin | Last updated Dec 7, 2015 | Blog, Search Engine Marketing
Take a second and think about the last thing you typed into a Google Search? Was it a word? Two words? A phrase? Was it a question? We’ve all heard that SEO is dead. Probably more than once. In fact, every time...