by Liana Calicchia | Apr 5, 2018 | Blog
A thorough SEO competitor research is the foundation for any successful digital marketing strategy. It allows you to understand who your main competitors are, who performs best and why. By carrying out a proper SEO analysis of your rivals, you’ll be able...
by Liana Calicchia | Apr 5, 2018 | Blog
Competitive advantage – it’s a term that we hear a lot, but might sometimes struggle to explain. So what is competitive advantage? In short, it defines the edge a firm has over their competitors. This advantage can be based on anything from...
by Liana Calicchia | Mar 28, 2018 | Blog
Competitor analysis tools are increasingly popular amongst leading marketers since they provide them with invaluable real-time information about their fiercest rivals. This information can then be used to optimize businesses’ KPIs. Just as with any digital marketing...
by Liana Calicchia | Mar 26, 2018 | Blog
Looking at competitors’ keywords and AdWords, identifying the most successful ones and using them to your advantage is a common SEO best practice for boosting organic and paid traffic, increasing conversation rates and growing revenues. A/B testing and SEO analysis...
by Liana Calicchia | Mar 22, 2018 | Blog
Answering the question “what is competitive intelligence?” is simple, but to truly understand it, some examples can be very helpful. For this exact reason, this article will focus on several competitive intelligence examples from the business world and beyond. But...
by kompyte | Mar 19, 2018 | Blog
It’s always good to know your enemies, especially in digital marketing. That’s why competitive intelligence is so important in today’s information age. Understanding how your rivals attract traffic, which channels they use and what type of content they produce...
