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5 Steps To Avoid Losing Sales Because Of Competitors’ Online Promotions

5 Steps To Avoid Losing Sales Because Of Competitors’ Online Promotions

by Christian Zilio | Last updated Jan 21, 2017 | Blog, Inbound Marketing, Promotional Marketing

Each day, the number of clients that contact us looking to track their competitors’ online promotions increases. There is nothing more frustrating than experiencing a drop in sales and not knowing why. The majority of companies competing in e-commerce miss out on...
Competitor Inbound Marketing Tracking: Best Practices

Competitor Inbound Marketing Tracking: Best Practices

by Albert Colmenero | Last updated May 9, 2016 | Blog, Inbound Marketing

Want to create the best content and track your competitors’ inbound marketing results?  Follow these helpful tips to get the most value from Kompyte’s Inbound Marketing tracking tools. Get The Big Picture Track all of your competitors’ inbound marketing strategies and...
Bridging The Gap Between Inbound Marketing and Sales

Bridging The Gap Between Inbound Marketing and Sales

by Scott Mackin | Last updated Dec 17, 2015 | Blog, Inbound Marketing

On paper, it all looks so perfect. The marketing team develops and shares engaging content tailored for your specific audience. The process, while it may take a month or two to get rolling, starts generating qualified leads and the sales team swoops...
How to Measure the Real Impact of B2B Inbound Marketing

How to Measure the Real Impact of B2B Inbound Marketing

by Scott Mackin | Last updated Nov 21, 2017 | Blog, Inbound Marketing

Since the beginning, marketing professionals have faced the challenge of proving their ROI. Traditional marketing methods like TV, radio, billboards and print constantly had to justify their budgets with hard to measure metrics like reach, brand awareness and campaign...
How To Discover New Ideas & Better Content For Your Company Blog

How To Discover New Ideas & Better Content For Your Company Blog

by Albert Colmenero | Last updated Dec 7, 2015 | Blog, Inbound Marketing

Thinking about creating a content marketing strategy? Already begun your content marketing plan and want to improve your results? It’s safe to say that all companies that have a presence on social networks and/or are publishing content on their blog will...
Social Selling: Where Sales And Marketing Merge

Social Selling: Where Sales And Marketing Merge

by Scott Mackin | Last updated Nov 24, 2017 | Blog, Inbound Marketing

Did you know that before your first interaction with an inbound lead, that customer has already completed 57% of their decision making process? According to the CEB, solution sales is dead, or at least dying. Customers today are developing their own...
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