by Albert Colmenero | Apr 8, 2016 | Blog, Product Marketing
Want to get the most value from Kompyte’s Product Marketing tracking tools? Follow these simple tips and best practices to always stay one step ahead of the innovation taking place in your industry. The Setup: Make sure that Kompyte is optimized correctly... 
by Albert Colmenero | Feb 12, 2016 | Blog, Product Marketing
We write a lot about marketing innovation here. Tracking your competitors’ website updates, hacking their landing page optimization, and uncovering which content gains the most traction on social media are just a few of the devastating weapons found... 
by Albert Colmenero | Feb 5, 2016 | Blog, Product Marketing
It comes as no surprise that when you’re operating in a crowded business landscape you need to pay attention to your competitors’ product offerings and pricing strategies. Even if you don’t have many direct competitors with your exact value... 
by Pere Codina | Oct 29, 2015 | Blog, Product Marketing
Almost every company has the same problem when launching a new product or service: Who is my ideal customer? What do they really need? And why are they going to buy this product? Product managers and marketing teams spend countless hours brainstorming... 
by Scott Mackin | Jul 24, 2015 | Blog, Product Marketing, Promotional Marketing, Search Engine Marketing
It’s no secret that competitive analysis is an increasingly critical element of success in the digital age. As country borders continue to recede giving way to a global economy, markets expand and competitors rush in to grab their piece of the pie. … 
by Scott Mackin | Jun 19, 2015 | APROVAL, Blog, Inbound Marketing, Product Marketing, Promotional Marketing, Search Engine Marketing
Do you ever get the feeling your competitors are moving faster than you? Somehow they’re always one step ahead on their digital marketing campaigns and business development efforts. In the digital era, it’s not only natural to look around at what your...