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Competitor Product Marketing Tracking: Best Practices

Competitor Product Marketing Tracking: Best Practices

by Albert Colmenero | Last updated Apr 14, 2016 | Blog, Product Marketing

Want to get the most value from Kompyte’s Product Marketing tracking tools? Follow these simple tips and best practices to always stay one step ahead of the innovation taking place in your industry. The Setup: Make sure that Kompyte is optimized correctly...
How To Detect Your Competitors’ Product Road Map Using Kompyte

How To Detect Your Competitors’ Product Road Map Using Kompyte

by Albert Colmenero | Last updated Nov 23, 2017 | Blog, Product Marketing

We write a lot about marketing innovation here. Tracking your competitors’ website updates, hacking their landing page optimization, and uncovering which content gains the most traction on social media are just a few of the devastating weapons found...
How To Track Your Competitors’ Pricing Strategies and Use Them To Your Advantage

How To Track Your Competitors’ Pricing Strategies and Use Them To Your Advantage

by Albert Colmenero | Last updated Mar 10, 2016 | Blog, Product Marketing

It comes as no surprise that when you’re operating in a crowded business landscape you need to pay attention to your competitors’ product offerings and pricing strategies. Even if you don’t have many direct competitors with your exact value...
3 Marketing Hacks To Identify Niches and New Segments, Courtesy of Your Competitors

3 Marketing Hacks To Identify Niches and New Segments, Courtesy of Your Competitors

by Pere Codina | Last updated Dec 7, 2015 | Blog, Product Marketing

Almost every company has the same problem when launching a new product or service: Who is my ideal customer? What do they really need? And why are they going to buy this product? Product managers and marketing teams spend countless hours brainstorming...
4 Steps To Overtake Your Competitors With Website Monitoring

4 Steps To Overtake Your Competitors With Website Monitoring

by Scott Mackin | Last updated Nov 24, 2017 | Blog, Product Marketing, Promotional Marketing, Search Engine Marketing

It’s no secret that competitive analysis is an increasingly critical element of success in the digital age. As country borders continue to recede giving way to a global economy, markets expand and competitors rush in to grab their piece of the pie....
4 Steps To Catch Your Competition

4 Steps To Catch Your Competition

by Scott Mackin | Last updated Dec 7, 2015 | APROVAL, Blog, Inbound Marketing, Product Marketing, Promotional Marketing, Search Engine Marketing

Do you ever get the feeling your competitors are moving faster than you? Somehow they’re always one step ahead on their digital marketing campaigns and business development efforts. In the digital era, it’s not only natural to look around at what your...
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