---
title: Blog | go-to-market strategy
description: go-to-market strategy | Blog
---
# Competitive Intelligence Articles
messaging and positioning
### [The Role of Customer Feedback in CI: How to Incorporate Feedback into Competitive Strategy](https://www.kompyte.com/blog/the-role-of-customer-feedback-in-a-strong-ci-program/)
Collecting feedback from customers is the role of a product marketer. Read 5 ways to make sure your competitive intelligence and go-to-market...
Kompyte Aug 19, 2024
measuring competitive success
### [Why Competitive Intelligence Benchmarks Matter More Than Ever](https://www.kompyte.com/blog/why-competitive-intelligence-benchmarks-matter/)
Find out how to use current CI data to create the right benchmark for the rest of 2020 and beyond.
Kompyte Aug 19, 2024
competitive intelligence
### [Managing Competitive Intelligence in a Crowded Market](https://www.kompyte.com/blog/managing-competitive-intelligence-in-a-crowded-market-2/)
How to Make Competitive Intelligence Work with Lots of Competitors. Check out these 5 tips to keep up with CI in a Hyper-Competitive Market.
Kompyte Aug 18, 2024
product marketing
### [What’s the Difference Between a Product Launch and a GTM Strategy?](https://www.kompyte.com/blog/differences-between-product-launch-and-gtm-strategy/)
Many people use the terms “go-to-market (GTM) strategy” and “product launch” interchangeably. But that reveals a misunderstanding of what each term...
Kompyte Aug 4, 2024
product marketing
### [How to avoid Go-to-Market strategy oh s%*t moments when planning for the new year](https://www.kompyte.com/blog/how-to-avoid-gtm-strategy-oh-snap-moments-when-planning-for-the-new-year/)
The end of the year is near, but as marketers, you know that this means the planning and budgeting season is here, or at least it should be.
Kompyte Jul 29, 2024
product marketing
### [Should you consider 2020 when planning your 2021 go-to-market strategy?](https://www.kompyte.com/blog/should-you-consider-2020-while-planning-your-2021-gtm-strategy/)
While 2020 hasn’t gone quite as expected, it’s almost over. So you should be about to kick off 2021 planning. Find out 8 tips for developing a better...
Kompyte Jul 5, 2024
product marketing
### [Interview with a Product Marketer: Steven Pelham, Podium](https://www.kompyte.com/blog/interview-with-product-marketer-steven-pelham-podium/)
Podium is one of the fastest growing tech companies in recent years. Hear from Product Marketing Manager, Steven Pelham on how he got started in...
Kompyte Jun 30, 2024
product marketing
### [Launching a Go-to-Market Strategy: Common Questions Answered](https://www.kompyte.com/blog/common-questions-launching-a-gtm-strategy/)
If you could use some help understanding what a GTM strategy is yourself, or explaining it to a colleague that still has questions, our guide to...
Kompyte Aug 7, 2020
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