---
title: Blog | messaging and positioning
description: messaging and positioning | Blog
---
# Competitive Intelligence Articles
messaging and positioning
### [The Role of Customer Feedback in CI: How to Incorporate Feedback into Competitive Strategy](https://www.kompyte.com/blog/the-role-of-customer-feedback-in-a-strong-ci-program/)
Collecting feedback from customers is the role of a product marketer. Read 5 ways to make sure your competitive intelligence and go-to-market...
Kompyte Aug 19, 2024
messaging performance
### [3 Ways to Detect New Competitors in Your Space](https://www.kompyte.com/blog/detecting-new-competitors/)
Stop trying to foolproof your business and gain insights into emerging competitors. Don’t be caught off-guard know what the competition is up too.
Kompyte Aug 19, 2024
product marketing
### [6 Steps to Turn Your Messaging to Content (And Actually Use It)](https://www.kompyte.com/blog/6-steps-to-turn-your-messaging-to-content/)
Have you been focusing on your company’s messaging and positioning and forgotten the most important part? Content doesn't write itself. Find out how...
Kompyte Aug 7, 2024
messaging performance
### [5 ways to analyze and beat your competitor’s online reputation](https://www.kompyte.com/blog/beat-your-competitors-online-reputation/)
Understanding where your competitors stand is the first step to creating an action plan for your online reputation management (ORM). 10-min read
Kompyte Aug 2, 2024
product marketing
### [Messaging & Positioning don’t Have to be so Hard: How to Be More Effective & Efficient in 2024](https://www.kompyte.com/blog/keep-messaging-up-to-date-with-ci/)
Warning signs that your messaging is outdated - what you need to do going into 2024. 10-min read
Kompyte Jul 26, 2024
product marketing
### [We're in this together, a message from our CEO](https://www.kompyte.com/blog/a-message-from-our-ceo/)
A word from our leaders. You're not alone and during these uncertain times, it's important now more than ever to remain connected.
Kompyte Jul 26, 2024
win-loss analysis
### [Objection handling 101: Top CI strategies for sales teams to identify & take action](https://www.kompyte.com/blog/objection-handling-101-with-ci/)
Objections are an all too common part of the sales process. Does your sales team know how to identify and handle those questions effectively?
Kompyte Jul 25, 2024
product marketing
### [How to create framework for managing product marketing priorities during a pandemic](https://www.kompyte.com/blog/creating-a-framework-for-managing-competing-priorities-during-a-pandemic/)
How do you establish a baseline for product marketing during a global pandemic? We have 5 steps marketers should take to maximise their time during...
Kompyte Jul 12, 2024
product marketing
### [Should you consider 2020 when planning your 2021 go-to-market strategy?](https://www.kompyte.com/blog/should-you-consider-2020-while-planning-your-2021-gtm-strategy/)
While 2020 hasn’t gone quite as expected, it’s almost over. So you should be about to kick off 2021 planning. Find out 8 tips for developing a better...
Kompyte Jul 5, 2024
messaging and positioning
### [How To Position Your Brand In A Crowded Market](https://www.kompyte.com/blog/position-brand-crowded-market/)
If you’re not a brand, you’re a commodity.” Robert Kiyosaki - author of “Rich Dad, Poor Dad
Kompyte Jun 20, 2024
proactive competitor management
### [Turning Business Threats into Opportunities](https://www.kompyte.com/blog/turning-business-threats-into-opportunities/)
Do you know how to respond to business threats? Find out how to proactively turn those threats into opportunities with this 5-step plan.
Kompyte Mar 20, 2024
product marketing
### [Launching a Go-to-Market Strategy: Common Questions Answered](https://www.kompyte.com/blog/common-questions-launching-a-gtm-strategy/)
If you could use some help understanding what a GTM strategy is yourself, or explaining it to a colleague that still has questions, our guide to...
Kompyte Aug 7, 2020
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