Track updates from competitionKompyte - Competitor Updates
Kompyte allows you to monitor all of you competitor’s activity on their online channels. To review the detected updates in detail you can go to “Updates” section:
To see your competitor’s updates, click on “Updates” section on the main lateral menu.
Filter and organize your competitors’ updates
Select a date range
Kompyte keeps a record of all the updates made by your competitors in all of the channels, to establish the date range of the updates that you want to see:
- Click the date selector in the top right corner of the screen, a date menu will appear.
- You can select one of the standard options available “Today”, “Yesterday”, “Last 7 Days”, “Last 30 Days” or “Last 90 Days”.
- You can also select a “Custom Range” option to choose your own date range.
- Click the “Apply” button to submit the changes and set the date range that you want.
Use the tool bar
The tool bar allows you to choose which competitor updates are displayed on the screen and organize their tracking better. In the bar, there are the following filter options:
|Filter by archived updates||When enabled, displays only the updates that have been previously archived.|
|Filter by highlighted updates||When enabled, displays only the updates that have been marked as highlighted above.|
|Filter by commented updates||When enabled, displays only the commented updates.|
|Filter by shared updates||When enabled, displays only the updates that have been shared.|
|Filter by competitors||By selecting a competitor, displays only the updates made by this competitor.|
|Filter by web pages content updates||By clicking this icon Kompyte shows you only the updates detected in competitors’ websites. Use the drop-down menu next to the icon in order to select what types of updates you want to see: Updates in home pages, blog or internal pages.|
|Filter by social networks updates||By clicking this icon Kompyte shows you only the updates in competitors’ social profiles. Use the drop-down menu next to the icon in order to specify which social networks updates you want to see: Facebook, Twitter or LinkedIn.|
|Filter by search results updates||By clicking this icon Kompyte shows you only the competitors’ updates in search results (organic and paid) for all of the keywords that you have configured. Use the drop-down menu next to the icon to specify which keywords you want to see.|
If you prefer, you can filter combinations to study better your competitors and their updates. For example, you can filter changes per competitor and channel (web, social, search), so you will only see the changes that this competitor has done within this channel.
When you add one or more filters, they are reflected in a bar below the filter, click on the “x” symbol to remove it.
Check and analyze the competitors detected
Each time a competitor makes an update in one of its tracked channels or when a possible new competitor appears Kompyte will detect and report it in the “Updates” section.
Depending on the type of change (New competitor, Web Content, Blog, Social Media, SEO or SEM) there are different options to analyze the content. Here are the types of updates that you can monitor with Kompyte:
- New competitors detected
- Updates on competitors website content
- Updates on competitors blogs
- New competitors’ ads in web browsers
- Posts on competitors’ social media channels
At the bottom of each update, you will find icons to help you to organize your alerts: