Your competitors’ SEO recipe for organic performance

Step-by-step instructions to climb the SEO page ranks by observing your competitors

Ranking high on Google’s search results takes both continuous time and constant effort. When someone performs a search on Google, the results page displays the most relevant information related to the keywords they entered. This means you must include keywords that resonate with your demographics in your website. SEO is the traditional cornerstone of online marketing campaigns, however, it can take a while to get right.

Fortunately, there is a way to quickly find new keywords to add to your pages. Learn from your competition. Review their landing pages to find ideal headlines and copywriting keywords. Adding these new keywords to your sites original content will show search engines your site has value which means, your site moves up in search results and, you can begin increasing your page traffic.

Add your competitors to the Kompyte platform and the software automatically tells you which keywords they are ranking for. Kompyte also notifies you when the competition is ranking for a keyword and you are not. Thus providing ideas of new keywords to add to your landing pages.

Identify Patterns & Changes in Top SEO Competitors

Kompyte also displays which competitors are moving up in each SEO keyword ranking. If you notice the competition is moving up in the rankings, take a look at their page content or structural changes and try making similar changes to your page

Run Tests on SEO Landing Pages

Once you’ve uncovered the value hidden in your competition’s webpage, start replicating their success. If you noticed your competition has integrated new SEO keywords into their page – test the keywords in your headline text and page copy. A/B test ideas from multiple competitors and continue optimizing your pages until you notice positive moving ranking results.

The ROI Calculation

Notice your SEO ranks after some months of testing ideas based on top performing sites. Compare your current visitors and conversions rate to past data. Lastly, calculate the impact of increased page traffic at the end of the sales funnel.

For more tactics to increase your marketing performance visit our Academy

Liana Calicchia

Liana Calicchia

Product Marketing Director

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