CASE STUDY

How Appgate scaled and differentiated its marketing strategy by automating competitive intelligence

ABOUT

Appgate is a secure access company that provides a set of differentiated cloud- and hybrid-ready security and analytics products and services. Today, these products secure more than 1,000 organizations across 40 countries.

GOALS

  • Reduce time spent manually tracking competitors.
  • Drive the product marketing strategy to differentiate in a crowded market.
  • Equip sales with strategic insights through competitive battlecards.
An industry leader in secure access solutions, changing cybersecurity for the better by making it more straightforward for users and operators, and harder for adversaries. Appgate’s main products include Appgate SDP, the industry’s leading software-defined perimeter solution, the Fraud Protection suite of risk-based authentication and digital threat protection capabilities and a range of innovative threat management and analytics offerings including the Brainspace digital investigations platform and the company’s Immunity range of offense-oriented software and adversary simulation services

Appgate products work for smaller companies as well as larger organizations. Today, Appgate has installed some of the largest access solution systems globally, and its products are supporting users operating in some of the most hostile, from a security perspective, environments that exist.

“The Kompyte platform enables our organization to not only stay on top of what our competitors are doing, but the market trends and patterns. With real-time insights and amazing support from the Kompyte team, our product marketing can analyze all competitive insights to truly differentiate our go-to-market strategy.”

~Beatriz Cleves, Product Manager, Digital Threat Protection, Appgate

The number one priority for the product marketing team at Appgate is to understand their market. Without a view of what’s going on and how the competition is shifting or managing changes, Appgate could miss potential strategic opportunities to differentiate themselves in the market.

 

Download this case study to learn how Appgate uses Kompyte to:

  • Reduce time spent manually tracking competitors.
  • Drive the product marketing strategy to differentiate in a crowded market.
  • Equip sales with strategic insights through competitive battlecards.

Download the Case Study

Download the Case Study

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