CASE STUDY
How Appgate scaled and differentiated its marketing strategy by automating competitive intelligence
ABOUT
GOALS
- Reduce time spent manually tracking competitors.
- Drive the product marketing strategy to differentiate in a crowded market.
- Equip sales with strategic insights through competitive battlecards.
Appgate products work for smaller companies as well as larger organizations. Today, Appgate has installed some of the largest access solution systems globally, and its products are supporting users operating in some of the most hostile, from a security perspective, environments that exist.
“The Kompyte platform enables our organization to not only stay on top of what our competitors are doing, but the market trends and patterns. With real-time insights and amazing support from the Kompyte team, our product marketing can analyze all competitive insights to truly differentiate our go-to-market strategy.”
~Beatriz Cleves, Product Manager, Digital Threat Protection, Appgate
The number one priority for the product marketing team at Appgate is to understand their market. Without a view of what’s going on and how the competition is shifting or managing changes, Appgate could miss potential strategic opportunities to differentiate themselves in the market.
Download this case study to learn how Appgate uses Kompyte to:
- Reduce time spent manually tracking competitors.
- Drive the product marketing strategy to differentiate in a crowded market.
- Equip sales with strategic insights through competitive battlecards.
Download the Case Study
Download the Case Study
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