USESCASES

How Bitmovin maintains their competitive advantage with Kompyte

ABOUT

Bitmovin provides software that shapes the future of video.

GOALS

  • Centralize intel in a way that everyone within the company can easily access the most up-to-date information.
  • Provide an easy way to distribute intelligence as market dynamics change. 
  • Enhance how intelligence was presented across the teams.

Bitmovin is a video infrastructure company that builds cloud-native software, shaping the future of video for the years to come. As a technology leader in the world of online video, they have developed a fast and high-quality API driven Cloud-based Video Encoding Service, a highly flexible Player for web, iOS, Android and Roku, as well as state-of-the-art Analytics platform for a variety of use cases.

“We work in a highly competitive market and it is critical to maintain our competitive advantage. With Kompyte we have the tools we need to collect and distribute insights across teams.”

~Reinhard Grandl, Director of Product Management

ABOUT

Bitmovin provides software that shapes the future of video.

GOALS

  • Centralize intel in a way that everyone within the company can easily access the most up-to-date information.
  • Provide an easy way to distribute intelligence as market dynamics change. 
  • Enhance how intelligence was presented across the teams.

Bitmovin is a video infrastructure company that builds cloud-native software, shaping the future of video for the years to come. As a technology leader in the world of online video, they have developed a fast and high-quality API driven Cloud-based Video Encoding Service, a highly flexible Player for web, iOS, Android and Roku, as well as state-of-the-art Analytics platform for a variety of use cases.

“Kompyte provides a nice way of making the information you gather available to your team. All internal stakeholders have a centralized and fast way to access the information – no more searching through spreadsheets or slide decks. If it’s not in Kompyte, we don’t have it.”

~Reinhard Grandl, Director of Product Management

WHY BITMOVIN CHOSE KOMPYTE

Bitmovin knew competitive intelligence was important to their product development and go-to-market strategies. However, there were several inefficiencies on how they were collecting and managing the intel they were producing. Often times they were storing spreadsheets and presentations in multiple locations across the organization, some of the intel stored was out-dated, and teams wasted time and energy searching for the competitive intel they needed to do their job.

PRODUCTIVITY IMPROVEMENTS WITH KOMPYTE

Collecting and organizing intel

Bitmovin was not new to using competitive intelligence in the market and knew just  how critical timely intel is to their company. They found the Kompyte web tracking and the insights tool not only made gathering intel faster but also helped them organize the intel in such a way internal stakeholders could use the information in their roles.

“The insights tool works really well for tracking competitor information – you can easily assign the information to the predefined categories and then update them based on the archive later. So the transformation of content to actionable information for our team is really smooth.”

~Reinhard Grandl, Director of Product Management

 

Centralizing and distributing content

Before working with Kompyte, Bitmovin found it very difficult to keep an inventory of all the data they had collected making it even harder to keep it updated. They also lacked a clear distribution process, which meant internal stakeholders didn’t have an equal opportunity to competitive knowledge that could help them drive unique value for the company. After the switch, they are more confident in the accuracy of their intelligence, are able to give sharper competitive positioning and know all stakeholders have fast access to the intel they need.

“Kompyte provides a nice way of making the information you gather available to your team. All internal stakeholders have a centralized and fast way to access the information – no more searching through spreadsheets or slide decks. If it’s not inKompyte, we don’t have it.”

~Reinhard Grandl, Director of Product Management

 

WORKING WITH KOMPYTE

From everyone at Kompyte, we thank Bitmovin for helping us drive our vision to help companies reinvent the way they compete. We believe our customer-centric approach is core to our own differentiation and value to the market. If it’s time to enhance your competitive intelligence program, find or maintain your competitive advantage, sign up for a personalized demonstration today.

“We really like how Kompyte shares similar attitudes on innovating and experimenting. And, Kompyte’s support is really great —they are always happy to jump on a call when we need them.”

~Reinhard Grandl, Director of Product Management

 

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