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CASE STUDY

How LegalZoom® maintains its competitive advantage

CASE STUDY
LegalZoom-Logo-Full

ABOUT

LegalZoom®

LegalZoom is the leading brand in family and small business legal solutions. Since 2001 LegalZoom has made it their business to make legal help more widely available to all, not just the wealthy. After close to 20 years and more than 4M customers, they have set the industry standard in serving family and small business legal needs.

 

THE CHALLENGE Manual research couldn't tie everything together. They needed to:

  • Stop competitors from capitalizing on the LegalZoom brand name
  • Detect emerging competitors before they can steal market share
  • Uncover new ways to reach prospective buyers online
THE SOLUTION

Automated competitor intelligence from Kompyte, specifically:

  • Kompyte’s keyword discovery and web tracking functionality.
  • Competitor ads and website changes in one place.
  • Real-time alerts notifying them whenever new competitors entered the market and anytime a trademark violation was detected.
THE RESULTS

Better ads and improved brand protection.

  • Expanded keywords lists based on groups of unexpected keywords their competitors are bidding on heavily.
  • Simpler differentiation of ad copy.
  • Trademark violations can be addressed immediately.

Trusted by

What our customers say

“We can spot competitive opportunities or strengths that could have been missed through a manual review of our competitive landscape.”

Product Marketing Manager, GETRESPONSE Abigail Hehemann

“Kompyte is a great place where we’ve centralized all of our competitor insights to make it easier for our organization to access. Once you get Kompyte set up, it runs on its own.”

Product Marketing Manager, PODIUM Logan Wooden

“With Kompyte we have the tools we need to collect and distribute insights across teams. And, Kompyte’s support is really great —they are always happy to jump on a call when we need them.”

Director of Product Management, BITMOVIN Reinhard Grandl

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