How LegalZoom® maintains its competitive advantage


LegalZoom is the leading brand in family and small business legal solutions.


  • Stop competitors from capitalizing on the LegalZoom brand name
  • Detect emerging competitors before they can steal market share
  • Uncover new ways to reach prospective buyers online

Since 2001 LegalZoom has made it their business to make legal help more widely available to all, not just the wealthy. After close to 20 years and more than 4M customers, they have set the industry standard in serving family and small business legal needs.

“Kompyte saves me five hours a month, personally. It also adds a lot of competitive insight that I previously didn’t have time to look into.”

~Chelsea Schulz,
Senior Manager | Digital Marketing


Before Kompyte, Chelsea and her team would do loads of manual research to best understand what their competitors were doing. However, they still felt like there wasn’t a clear line of sight into emerging competitors, shifts in the marketplace, and messaging that performed best across their buyers. They needed a tool to help automate their competitor research, and tie together the trends they saw in other digital marketing tools.

“We agreed on Kompyte after evaluating several other vendors because we were pleased with the level of customer support we received. The technology not only addressed our needs but added value.”

~Chelsea Schulz, Senior Manager | Digital Marketing


Competitor detection & real-time alerts

LegalZoom has a widely recognized brand name in a dynamic market where new competitors enter the space all the time. It was close to impossible to monitor all competitors, much less every emerging competitor. To compound the issue, less principled competitors leverage the LegalZoom brand name in search ads in an attempt to steal market share. The team needed a tool that would catch competitors moving into the market as well as infringing on their search ads.   

With Kompyte, Chelsea and her team found they could set up real-time alerts. Notifying them whenever new competitors entered the market and anytime a trademark violation was detected.


“Now, we know when a competitor enters the market using our brand name in campaigns. We now have the evidence we need to take action, preventing any serious campaign impact.”

~Chelsea Schulz , Senior Manager | Digital Marketing


Uncovering messaging opportunities

In addition, the LegalZoom team found Kompyte’s keyword discovery and web tracking functionality extremely helpful. It allowed them to discover hidden opportunities based on their competitors’ search strategies and landing page messaging. “We found groups of keywords our competitors were bidding heavily on that we just never thought about bidding on before,” said Chelsea. “I am also able to see all our competitors’ landing pages and ad copy in one place — that alone saves me a ton of time.”


Kompyte not only gives me great real-time insight into competitor ads performance but helps me avoid using similar wording without having to undergo extensive research.

~Rabab Chouhoud, Digital Marketing Specialist



From everyone at Kompyte, we thank LegalZoom for helping us drive our vision to help companies reinvent the way they compete. We believe our customer-centric approach is core to our own differentiation and value to the market. If it’s time to enhance your competitive intelligence program, find or maintain your competitive advantage, sign up for a personalized demonstration today.

“I like that Kompyte has features that are seemingly specific for my role. I can use different features and campaigns without worrying about interfering with anyone else’s activity.”

~Rabab Chouhoud, Digital Marketing Specialist


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