--- title: 2023 Competitive Sales Benchmark Study description: What 400 sales leaders say about competitive sales, whether they're hitting their goals, the challenges they face, and the factors that correlate to success. image: https://www.kompyte.com/hubfs/Report_PressRelease_HeaderImage-2.png --- # Setting the Bar for Competitive Sales: ### An exclusive benchmark study Playing the comparison game in our personal lives gets a bad rap. But in business, benchmarking performance is a key step towards setting realistic goals and creating informed strategies. And, there's no better time than the present for some healthy comparison. Let’s take this opportunity to evaluate sales performance and see what we can do to not just meet, but beat our expectations!  ![Messaging-Framework-Template-22_Presentation_1200x600](https://www.kompyte.com/hubfs/Imported%20sitepage%20images/Messaging-Framework-Template-22_Presentation_1200x600.jpg) ### Gain an advantage by building your organization’s messaging framework with competitor insights. Don't skip the step-by-step instructions (included)! What's your brand voice and positioning statement? What do you know about your target personas? How do you concisely and powerfully communicate your brand value statements? They seem like basic questions, but if you ask 10 people on your team, how many different answers do you get? Having a source of truth to keep everyone consistent can go a long way towards more effective sales engagements and marketing messages. ![DataStudy_image](https://www.kompyte.com/hubfs/DataStudy_image.png) ### Dig into exclusive findings, including: - What percentage of deals are competitive? - What percentage of competitive deals are lost to competitors? - What percentage of all deals are lost to competitors? - What impact (if any) does the use of sales assets (eg., Battlecards) have on deals won and goals met? - Does percentage of inbound leads matter? - For those who didn't hit their sales goals, what were the main challenges? **EXCLUSIVE 2023 BENCHMARK STUDY** # Setting the Bar for Competitive Sales To better understand the state of competitive sales, we  asked 400+ U.S. sales leaders about their successes and challenges when it comes to hitting sales goals and winning competitive deals.  **Here’s a sneak peak at our findings:**  57% of deals are competitive  32% of all competitive deals are lost to competitors This means that a stunning *18% of all deals* are lost to competitors.  Want to see how you compare with other teams like yours? Would you like to learn the difference between a team that hits their goals vs. one that doesn't? Get your copy here. ![Messaging-Framework-Template-22_Presentation_1200x600](https://www.kompyte.com/hubfs/Imported%20sitepage%20images/Messaging-Framework-Template-22_Presentation_1200x600.jpg) ### Gain an advantage by building your organization’s messaging framework with competitor insights. Don't skip the step-by-step instructions (included)! What's your brand voice and positioning statement? What do you know about your target personas? How do you concisely and powerfully communicate your brand value statements? They seem like basic questions, but if you ask 10 people on your team, how many different answers do you get? Having a source of truth to keep everyone consistent can go a long way towards more effective sales engagements and marketing messages. ![DataStudy_frame](https://www.kompyte.com/hubfs/DataStudy_frame.png)  See how your team compares with others like you.    Learn what moves the needle (and what doesn’t).    Enjoy expert commentary and suggestions from successful sales leaders. [![Chart_1](https://www.kompyte.com/hubfs/Chart_1.svg) ](https://www.kompyte.com/competitive-sales-benchmark-study#) #### U.S. sales leaders report 57% of deals are competitive. [![Chart_2](https://www.kompyte.com/hubfs/Chart_2.svg) ](https://www.kompyte.com/competitive-sales-benchmark-study#) #### Over the past six months, 42% of sales teams did NOT hit their sales goals. [![Chart_3](https://www.kompyte.com/hubfs/Chart_3.svg) ](https://www.kompyte.com/competitive-sales-benchmark-study#) #### Sales teams lose 32% of all competitive deals. > “Your survey provides valuable insights into the current state of sales, highlighting both the challenges and opportunities that lie ahead. It's a testament to the evolving nature of sales and the need for businesses to stay agile and responsive.” Lukasz Koszyk, Head of Business Development, Visafly ![ChartLP](https://www.kompyte.com/hubfs/ChartLP.png) ### What Sets Successful Sales Teams Apart? Playing the comparison game in our personal lives gets a bad rap. But in business, benchmarking performance is a key step towards setting realistic goals and creating informed strategies. And, there's no better time than the present for some healthy comparison. Let’s take this opportunity to evaluate sales performance and see what we can do to not just meet, but beat our expectations! “Your survey provides valuable insights into the current state of sales, highlighting both the challenges and opportunities that lie ahead. It's a testament to the evolving nature of sales and the need for businesses to stay agile and responsive.” Head of Business Development, Visafly Lukasz Koszyk ## Trusted by [![Influitive-Logo-Full-white](https://www.kompyte.com/hubfs/Logos%20Customers/Influitive-Logo-Full-white.svg) ](https://www.kompyte.com/competitive-sales-benchmark-study#) [![Podium-Logo-white](https://www.kompyte.com/hubfs/Logos%20Customers/Podium-Logo-white.png) ](https://www.kompyte.com/competitive-sales-benchmark-study#) [![LegalZoom-Logo-Full-white](https://www.kompyte.com/hubfs/Logos%20Customers/LegalZoom-Logo-Full-white.svg) ](https://www.kompyte.com/competitive-sales-benchmark-study#) [![Anyline-logo-full_White](https://www.kompyte.com/hubfs/Logos%20Customers/Anyline-logo-full_White.svg) ](https://www.kompyte.com/competitive-sales-benchmark-study#) [![BetMGM-full-white-1](https://www.kompyte.com/hubfs/Logos%20Customers/BetMGM-full-white-1.svg) ](https://www.kompyte.com/competitive-sales-benchmark-study#) ## What our customers say “We can spot competitive opportunities or strengths that could have been missed through a manual review of our competitive landscape.” Product Marketing Manager, GETRESPONSE Abigail Hehemann “Kompyte is a great place where we’ve centralized all of our competitor insights to make it easier for our organization to access. Once you get Kompyte set up, it runs on its own.” Product Marketing Manager, PODIUM Logan Wooden “With Kompyte we have the tools we need to collect and distribute insights across teams. And, Kompyte’s support is really great —they are always happy to jump on a call when we need them.” Director of Product Management, BITMOVIN Reinhard Grandl # See the Power of Competitive Intelligence Automation. Get started with a tour of the Kompyte Platform. [GET STARTED ](https://www.kompyte.com/register) ![websights](https://ws.zoominfo.com/pixel/62d811afd897c100904a053c) ![](https://px.ads.linkedin.com/collect/?pid=1228794&fmt=gif)