PMA Head-To-Head: Competitive Intelligence Playbook

Learn in-depth the steps that will push boundaries, offer actionable advice, and provide complete transparency within competitive intelligence to better arm your organization to win.


A strong competitive intel initiative has become a critical component to success in companies, and in partnership with Product Marketing Alliance, we’ve brought a wealth of insights to the table; positives and pain points, tips and tricks. These and a whole lot more are waiting for you.

PMA addresses top CI questions, including:

  • Who owns competitor intel?
  • Which teams support CI most?
  • How long are PMMs spending per week on the process?
  • What are the favored research methods?
  • How much is being spent by key stakeholders?
  • How do teams collaborate?

See the Power of Competitive Intelligence Automation.

Get started with a tour of the Kompyte Platform.