---
title: Blog | competitive intelligence
description: competitive intelligence | Blog
---
# Competitive Intelligence Articles
content strategy
### [Increase competitive advantage: Using CI tools to improve efficiency](https://www.kompyte.com/blog/using-ci-tools-improve-efficiency/)
Manually researching competitors is inefficient. Read how you can use competitive intelligence solutions to maximize your time instead of getting...
Kompyte Aug 19, 2024
messaging and positioning
### [The Role of Customer Feedback in CI: How to Incorporate Feedback into Competitive Strategy](https://www.kompyte.com/blog/the-role-of-customer-feedback-in-a-strong-ci-program/)
Collecting feedback from customers is the role of a product marketer. Read 5 ways to make sure your competitive intelligence and go-to-market...
Kompyte Aug 19, 2024
competitive advantage
### [What’s the True Cost of the Status Quo? In a Pandemic, Much More Than You Can Afford.](https://www.kompyte.com/blog/whats-the-true-cost-of-the-status-quo/)
From prosperity to a global pandemic, companies are constantly being forced to redefine and position themselves. So what is the cost of maintaining...
Kompyte Aug 19, 2024
measuring competitive success
### [Why Competitive Intelligence Benchmarks Matter More Than Ever](https://www.kompyte.com/blog/why-competitive-intelligence-benchmarks-matter/)
Find out how to use current CI data to create the right benchmark for the rest of 2020 and beyond.
Kompyte Aug 19, 2024
competitive intelligence
### [Managing Competitive Intelligence in a Crowded Market](https://www.kompyte.com/blog/managing-competitive-intelligence-in-a-crowded-market-2/)
How to Make Competitive Intelligence Work with Lots of Competitors. Check out these 5 tips to keep up with CI in a Hyper-Competitive Market.
Kompyte Aug 18, 2024
go-to-market
### [Sales enablement trends: What’s in store for product marketing & sales?](https://www.kompyte.com/blog/competitive-sale-enablement-trends/)
Find out the top trends for sales enablement from leading research director and what that means for your go-to-market teams. 9 - minute read.
Kompyte Aug 6, 2024
competitive intelligence
### [8 Totally Relatable Examples of Competitive Intelligence](https://www.kompyte.com/blog/competitive-intelligence-examples/)
Smart moves based on competitive intel are all around us. Have a peek at 8 examples of competitive intelligence, with tips to do the same for your...
Alisa Meredith Jul 30, 2024
competitive intelligence
### [Building Winning Competitive and Market Intel Initiatives - Lessons from the Movies](https://www.kompyte.com/blog/winning-ci-intitiatives-movies/)
When it comes to building a winning Competitive and Market Intelligence initiative, we can learn a lot from the movies.
Kompyte Jul 30, 2024
product roadmap
### [6 Ways Competitive Intelligence Can Inform Your Product & Marketing Strategy](https://www.kompyte.com/blog/competitive-insights-that-inform/)
Competitive Intelligence Academy: 6 competitive insights you should be watching for and incorporating into your product and marketing strategies to...
Kompyte Jul 30, 2024
ci cost
### [6 Ways to Justify the Value of Competitive Intelligence to Your Business](https://www.kompyte.com/blog/6-ways-to-justify-the-value-of-competitive-intelligence-to-your-business/)
Need to make the case for competitive intelligence in your organization? Learn how to justify the cost of CI in your product marketing organization
Kompyte Jul 30, 2024
competitive benchmarking
### [7 Tips for Competitive Intelligence Benchmarking](https://www.kompyte.com/blog/7-tips-for-competitive-intelligence-benchmarking-2/)
Knowing where you stand in the market is critical, check out these 7 tips for benchmarking your CI. Read our latest article for a benchmarking...
Kompyte Jul 24, 2024
competitive intelligence
### [What competitive intelligence KPIs you should be tracking and why](https://www.kompyte.com/blog/tracking-competitive-intelligence-kpis/)
KPIs help predict, identify, and measure success, but not all KPIs are created equal. We’ve outlined the top KPIs each team needs to think about to...
Kompyte Jul 17, 2024
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