---
title: Blog (5)
description: Blog (5)
---
# Competitive Intelligence Articles
sales enablement
### [Battle card series (Part 3): How to optimize your competitive battle cards](https://www.kompyte.com/blog/battle-card-series-how-to-optimize/)
Don’t set and forget your battle cards, only updating them every year. Find out how you can use real-time data to gain a competitive advantage.
Kompyte Jul 2, 2024
content strategy
### [Aligning sales & marketing: 4 benefits to using self-serve competitive intel](https://www.kompyte.com/blog/sales-marketing-alignment-self-serve-ci-benefits/)
Sales and Marketing share a common goal: create customer value and drive company revenue, but have historically been at odds. Find out the 4 benefits...
Kompyte Jul 1, 2024
product marketing
### [Interview with a Product Marketer: Steven Pelham, Podium](https://www.kompyte.com/blog/interview-with-product-marketer-steven-pelham-podium/)
Podium is one of the fastest growing tech companies in recent years. Hear from Product Marketing Manager, Steven Pelham on how he got started in...
Kompyte Jun 30, 2024
gain market share
### [4 ways to maximize competitive intelligence benefits for your executive leadership](https://www.kompyte.com/blog/4-ways-to-maximize-ci-benefits-for-your-executive-leadership/)
Do you know how to keep your C-suite on board with your competitive intelligence (CI) initiatives? Learn 4 ways to use CI to provide consistent value...
Kompyte Jun 28, 2024
product marketing
### [How to Build a Better Product Strategy with Competitive Research](https://www.kompyte.com/blog/how-to-build-a-better-product-strategy-with-competitive-research/)
How do you influence your product strategy? Learn why competitive intelligence is important to product development.
Kompyte Jun 26, 2024
content strategy
### [Defining which social platforms matter for your business](https://www.kompyte.com/blog/defining-which-social-platforms-matter-for-your-business/)
Engaging on all social media platforms has the potential to attract lots of customers, but it doesn’t mean its working. Find out how to determine...
Kompyte Jun 25, 2024
### [5 steps to build a winning Go-To-Market strategy](https://www.kompyte.com/blog/5-steps-to-build-a-winning-gtm-strategy/)
42% of startups end up selling a product with no market need. Learn how competitive intelligence can help you set up your go-to-market to win.
Kompyte Jun 24, 2024
messaging and positioning
### [How To Position Your Brand In A Crowded Market](https://www.kompyte.com/blog/position-brand-crowded-market/)
If you’re not a brand, you’re a commodity.” Robert Kiyosaki - author of “Rich Dad, Poor Dad
Kompyte Jun 20, 2024
competitor content
### [Competitor Website Analysis: A Breakdown](https://www.kompyte.com/blog/competitor-website-analaysis-a-breakdown/)
This article offers best practices for understanding what your competitors are offering on their website. Where to start and what you stand to gain.
Kompyte Jun 18, 2024
competitive intelligence
### [Which Competitors Should You Be Tracking?](https://www.kompyte.com/blog/defining-competitors/)
Learn where to start when defining a competitive landscape and how to prioritize competitive analysis for the biggest impact.
Kompyte Jun 17, 2024
product marketing
### [Sales Enablement for Product Marketers: 7 Ways to Get Better Results](https://www.kompyte.com/blog/sales-enablement-for-product-marketers/)
While the specific role of product marketing varies in different companies, product marketing’s mission—to enable people to understand your product...
Kompyte Jun 14, 2024
benchmarking
### [How to set (& meet) smart competitive intelligence goals for the new year](https://www.kompyte.com/blog/how-to-set-smart-2020-ci-goals/)
Scrambling to set your goals for the new year? Find out how leading businesses set and the actions they take to meet CI goals. 10-min read
Kompyte Jun 11, 2024
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... [ 13 ](https://www.kompyte.com/blog/page/13)
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