CASE STUDY

How a construction software company delivers content quality with Kompyte

ABOUT

A cloud-based construction management platform enabling construction professionals to become more efficient and manage their projects on time and on budget all while driving collaboration.

GOALS

  • Improve SERP standing.
  • Optimize website conversion rate
  • Develop strategic messaging
  • Improve content quality

Recognized by Gartner as a Contender in construction management space, this leading construction management company enables customers to get the most out of their resources and to achieve their goals with their integrated suite of project management, resource tracking and budgeting applications.

“Kompyte gives us the intel we need to create content that is already proven in the market and helps us really play to our strengths.”

~Competitive Intelligence Manager, Global Construction Management Company

THE CHALLENGE

As competition continued to accelerate in their space, the bar kept rising to appear on the first page of Google. In a short period of time, they noticed their SEO rankings and website traffic dropped resulting in fewer website conversions.

After investigating possible factors, the main culprit turned out to be the quality of their content combined with the overall website user experience. With a recent turnover in marketing staff, they were facing challenges developing content that connected with prospective customers in their highly competitive market and in optimizing their website.

Prior to Kompyte, they had been spending approximately 20 hours per week monitoring competitor landing pages, product pages, resources including blogs, case studies and press along with their social networks.

With an increase in competitors and in their overall workload, staying up to date on their competitors’ websites and social networks proved to be unsustainable and tedious process. Leadership realized the need to automate the competitor research process to uncover tactics their high performing competitors using and types of content that engaged prospective customers.

WHY THEY CHOSE KOMPYTE

The marketing team collaborated on a requirements list for a unified competitive intelligence (CI) solution that would automate the competitor research process while boosting their search marketing performance and content quality. They also needed a solution that could be implemented quickly and effectively.

Through the RFP process numerous factors made Kompyte the winning solution. The first was the ability to do all of their competitive research within one tool, making Kompyte the single source of competitive insight.

“The web tracking was better than any other on the market, we are constantly in the timeline reviewing our competitors calls to action and messaging tests. That alone has saved us so much time and thousands of dollars of doing the same tests ourselves.”

~Competitive Intelligence Manager, Global Construction Management Company

 

  • Ability to set email alerts for changes to specific web pages and new blog and social posts with high engagement.
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  • Integrations with their existing systems including Trello, Slack, Google Drive and Microsoft Teams (they will be migrating to Microsoft in the New Year so integration with Microsoft Teams was key).

“The web tracking was better than any other on the market, we are constantly in the timeline reviewing our competitors calls to action and messaging tests. That alone has saved us so much time and thousands of dollars of doing the same tests ourselves.”

~Competitive Intelligence Manager, Global Construction Management Company

 

THE RESULTS

Deploying Kompyte was made easy with a dedicated Customer Manager who guided them from start to finish with configuring their competitive landscape, tracked list of web pages, keywords, social networks, configuring alerts, scheduling reports and training on their specific use cases.

With Kompyte, they are alerted when a competitor makes changes to their messaging, positioning, design, layout and imagery or adds new sections altogether with before and after views along with a TimeMachine to track the evolution of the page. Powerful filters and saved views allow them to focus on the most relevant web updates. They also have insight into the various Call to Actions and A/B tests so they can incorporate the winning variation into their own strategy to improve website conversions.

“We love all Kompyte alerts, they notify us of relevant competitor changes that would easily go unnoticed, ultimately giving us an edge.”

~Competitive Intelligence Manager, Global Construction Management Company

 

They can now spend more time doing detailed audits of the landing pages, keywords and copy of their top performing competitors. In turn, building out new and improved landing pages with superior messaging and content that targets industry keywords while conveying their competitive advantage.

Kompyte’s impact score allows them to easily identify the high engaging topics and content styles that appeal to their audience. In turn, they were able to generate more engaging content around trending topics and industry keywords.

Kompyte has played a key role in boosting their SEO ranking with much of their content appearing higher in the SERPS and producing higher engagement and following on their social networks.

 

WORKING WITH KOMPYTE

We believe our customer-centric approach is core to our own differentiation and value to the market. If it’s time to enhance your competitive intelligence program, find or maintain your competitive advantage, sign up for a personalized demonstration today.

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