CASE STUDY

How a digital media streaming platform uses CI to counter promotions and increases its international market share

ABOUT

One of the fastest-growing digital media streaming platforms covering North America and Europe.

GOALS

  • Monitor competitors’ promotions across multiple countries.
  • Identify and exploit gaps in promotional calendars.
  • Improve promotional conversion rate.

Established in the early 2000s and based in New York, with offices throughout North America and the EU. This digital media streaming company quickly established itself as a leader in the increasingly crowded audio and video streaming space.

“New streaming options are cropping up constantly. The competition is fierce. We need to be prepared to counter the most compelling offers our competitors are putting out there.”

~ Head of Global Marketing Strategy

WHY KOMPYTE

Before signing on with Kompyte in late 2017, this digital media provider was using a variety of tools to collect and analyze competitive data, with a specific focus on countering promotions offered by its competition. As a team of just two people, each with a full workload, they found that gathering and making sense of the data was causing bottlenecks in productivity. To remain competitive with the rapid market growth, they needed to streamline their efforts with an all-in-one solution.

“We were working out of a lot of different tools; it was hard to keep everything straight. Often by the time we aggregated the data, we found that we missed key opportunities to counter the competition’s most effective campaigns. Kompyte solved all of that for us right away.”

~Strategic Marketing Manager

 

PRODUCTIVITY IMPROVEMENTS WITH KOMPYTE

Streamlining competitor data collection

A key component in the marketing strategy for the digital media streaming company is monitoring the various promotions competitors run across their owned and paid channels. By identifying gaps in promotional coverage, geographically, and chronologically, they were able to establish themselves as a value-leader in the space and gain market share.

“We can detect competitor moves and act quickly. We’re no longer a step behind, even when we are making reactive changes to our strategy because we can remain so agile.”

~Head of Global Strategy

 

Centralizing intelligence and aligning with stakeholders

Before Kompyte, the digital media streaming platform used several disconnected tools to collect, store, and collaborate on competitor intelligence. With a small team and heavy workload, they were often relying solely on these tools to communicate competitive findings and determine next steps.

Unfortunately, there were many gaps and lots of room for error because of the decentralized nature of their strategy. Pulling all of their efforts into Kompyte and aligning them with the marketing objectives allowed their team and outside stakeholders to view the competitive landscape holistically. Enabling this view created more opportunities to collaborate on findings even when there isn’t time to formally meet.

“We missed a lot of opportunities to strike in the past because we didn’t have access to everything in one place. Now I can check up on things daily in just minutes and know I’m not missing anything.”

~Head of Global Strategy

 

Shifting from missed opportunities to taking action

In a saturated marketplace, it’s the small details that make an impact.
A key strategy the team put in place was identifying when and what promotions the competition was running and then creating an even better offer to counter their promotion. They’ve also been able to differentiate their offerings to set themselves apart and create a competitive advantage.

“If we see that one of our competitors changes the terms and conditions in the footer of a website, maybe the dates or exclusions, we can see that and capitalize on it for immediate results.”

~Strategic Marketing Manager

 

WORKING WITH KOMPYTE

With Kompyte, this digital media streaming giant can provide the best products, services, and promotions to potential and existing customers. These key actions allow them to drive their competitive advantage and remain a market leader in the competitive streaming industry.

From everyone at Kompyte, we thank our customers for helping us drive our vision to help companies reinvent the way they compete. We believe our customer-centric approach is core to our differentiation and value to the market. If it’s time to enhance your competitive intelligence program, find or maintain your competitive advantage, sign up for a personalized demonstration today.

“Kompyters have become an invaluable extension of our team. We can always count on them to provide quality insights, help advise, and implement product changes based on our feedback.”

~Strategic Marketing Manager

 

Trusted by Fortune 500 and leading companies in more than 20 industries.

Start Tracking Your Competitors Now.