Manually researching competitors is inefficient. Read how you can use competitive intelligence solutions to maximize your time instead of getting...
Sometimes Smart Shortcuts Do Exist - Adopting Technology and Automation into Your GTM Planning Can Improve Results - Learn the Steps to Adopting...
Collecting feedback from customers is the role of a product marketer. Read 5 ways to make sure your competitive intelligence and go-to-market...
From prosperity to a global pandemic, companies are constantly being forced to redefine and position themselves. So what is the cost of maintaining...
Find out how to use current CI data to create the right benchmark for the rest of 2020 and beyond.
Find high impact social posts and list out a few proactive ideas and actions on what they can do to increase followers, engagement, or exploit a gap...
Competitive intelligence tools make the process of collecting, organizing, and analyzing market intelligence data both more efficient and effective....
Stop trying to foolproof your business and gain insights into emerging competitors. Don’t be caught off-guard know what the competition is up too.
How to Make Competitive Intelligence Work with Lots of Competitors. Check out these 5 tips to keep up with CI in a Hyper-Competitive Market.
Social media marketing is more than posting and sharing content. Learn how you can use social to strategically develop your messaging with industry...
Maybe your company has always been based online, or maybe you’re starting to shift more toward a digital business model in response to a newly...
Objections are inevitable in the sales process. But encountering an objection doesn’t have to be the end of the process. Learn how you can identify...
Obviously knowledge is a big part of business success. But as crucial as knowledge is, knowing on its own only goes so far. To make a difference,...
Losing a sale is always disappointing, but has the potential to teach you something valuable. A good win/loss analysis program can help you...
Building a winning sales organization can’t happen in a silo. Find out how you can level up your sales with a win-loss program using data you already...
How to Complete a Competitor Analysis Report
Have you been focusing on your company’s messaging and positioning and forgotten the most important part? Content doesn't write itself. Find out how...
Learn how you can use competitive intelligence to improve win rate; identifying target markets, messaging, sales enablement and more.
Find out the top trends for sales enablement from leading research director and what that means for your go-to-market teams. 9 - minute read.
Learn how you can improve your social media reach & engagement with competitive intelligence. 8 minute read
Many people use the terms “go-to-market (GTM) strategy” and “product launch” interchangeably. But that reveals a misunderstanding of what each term...
Like business, content creation is an always evolving and essential part of your marketing strategy. Find out how competitive insights can help you...
Consistency is the key to successful GTM strategies. Learn the keys to achieving consistency across your organization.
Understanding where your competitors stand is the first step to creating an action plan for your online reputation management (ORM). 10-min read
Product Marketing Alliance, with Kompyte’s support, has released the State of Product Marketing Report for 2020. We’ve pulled out some top takeaways...
Is your product ready for launch? Learn how to determine if your product is ready to be updated or launched with the right checklist to be sure.
Competitive Intelligence Academy: 6 competitive insights you should be watching for and incorporating into your product and marketing strategies to...
Need to make the case for competitive intelligence in your organization? Learn how to justify the cost of CI in your product marketing organization
The end of the year is near, but as marketers, you know that this means the planning and budgeting season is here, or at least it should be.
Competitive Intelligence Academy: Optimize your editorial calendar to ensure you stand out from the competition by generating content that creates...
Warning signs that your messaging is outdated - what you need to do going into 2024. 10-min read
A word from our leaders. You're not alone and during these uncertain times, it's important now more than ever to remain connected.
Knowing everything happening in your industry at every moment would be great. But unless your industry is tiny, it’s not practical. What makes more...
Objections are an all too common part of the sales process. Does your sales team know how to identify and handle those questions effectively?
Knowing where you stand in the market is critical, check out these 7 tips for benchmarking your CI. Read our latest article for a benchmarking...
For product marketers beating the competition comes down to overcoming prospect fear, uncertainty, and doubt (FUD). Luckily marketing and sales can...
Over 3 billion people use social media daily. Find out how you can improve your social performance through impact and why measuring engagement isn’t...
KPIs help predict, identify, and measure success, but not all KPIs are created equal. We’ve outlined the top KPIs each team needs to think about to...
Outdated information can make even the most competent members of your sales team look bad. Your team needs to know exactly what’s happening with your...
Trying to decide if It’s time to hire a product marketing competitive analyst? Find out the 7 questions you should ask before you do.
How do you establish a baseline for product marketing during a global pandemic? We have 5 steps marketers should take to maximise their time during...
Learn how to write a meaningful competitive win loss analysis that confirms your competitive advantage, disadvantage, and steps you can take to drive...
3 Underused, Highly Effective, Ways to Use Competitive Intelligence. See how you can learn from your competitor's mistakes, use real-time data to...
For product marketers, measuring success is part of the job. Read how you can select the right KPIs based on your goals. 5 min read.
While 2020 hasn’t gone quite as expected, it’s almost over. So you should be about to kick off 2021 planning. Find out 8 tips for developing a better...
Increasing your on-site conversion rates can be tricky and time-consuming. Find out the 4 ways you can use competitive intel to optimize your website...
Don’t set and forget your battle cards, only updating them every year. Find out how you can use real-time data to gain a competitive advantage.
Sales and Marketing share a common goal: create customer value and drive company revenue, but have historically been at odds. Find out the 4 benefits...
Podium is one of the fastest growing tech companies in recent years. Hear from Product Marketing Manager, Steven Pelham on how he got started in...
Do you know how to keep your C-suite on board with your competitive intelligence (CI) initiatives? Learn 4 ways to use CI to provide consistent value...
How do you influence your product strategy? Learn why competitive intelligence is important to product development.
Engaging on all social media platforms has the potential to attract lots of customers, but it doesn’t mean its working. Find out how to determine...
42% of startups end up selling a product with no market need. Learn how competitive intelligence can help you set up your go-to-market to win.
If you’re not a brand, you’re a commodity.” Robert Kiyosaki - author of “Rich Dad, Poor Dad
This article offers best practices for understanding what your competitors are offering on their website. Where to start and what you stand to gain.
Learn where to start when defining a competitive landscape and how to prioritize competitive analysis for the biggest impact.
While the specific role of product marketing varies in different companies, product marketing’s mission—to enable people to understand your product...
Scrambling to set your goals for the new year? Find out how leading businesses set and the actions they take to meet CI goals. 10-min read
Competitive Intelligence Academy: How to automate competitor research & finish it in under 60 seconds a day
Kompyte puts competitive intelligence-driven enablement on autopilot for customers with the next evolution of KPHi platform
Competitive Intelligence Academy: Learn how to detect your competition’s promotion immediately
Tracking competitor activity can be a full-time job. But if you can only focus on these 4 sources you'll never be caught completely off guard.
Learn how leading product, marketing and sales teams are measuring the effectiveness of their competitive intelligence initiatives with this article...
Your competitors' product offerings and pricing strategies should be as familiar to you as your own. Here's how to make it happen for maximum impact.
Building a business strategy that will keep you competitive requires understanding what your customers want and need, and what their other current...
Learn the top questions you should be asking when running a messaging & positioning analysis.
In business, it is clear that there are certain initiatives that technology excels at aiding, and does better than humans can. For these types of...
Cookies help us learn about the people who visit our site and to offer a more personalized experience. But users and government agencies are pushing...
Learn how to effectively measure and improve the success of your sales battlecards with this comprehensive guide. Discover strategies to enable your...
10 Inspiring Quotes On Competition In Business
Want to hold on to your best sales talent? We have solutions to help you keep them (and keep them happy) long-term. See how in this post.
New to competitive intelligence? It's easy to get overwhelmed with all the available data sources, but we can help you figure out where to start.
Discover the most effective methods for measuring the success of your sales enablement program and maximizing ROI.
Learn how to create a comprehensive sales enablement strategy that empowers your sales team and drives revenue growth. Discover best practices and...
Learn the basics of sales enablement and how it can help your sales team close more deals. This guide covers the definition, strategies, and best...
Are you planning or evaluating your competitive intelligence program? Would you like to see what others are doing? We’ve compiled usage statistics...
Competitive intelligence enables a sales team to highlight the unique strengths of their products, overcome objections, anticipate tough questions,...
A competitive swot analysis can be daunting — start with these top questions to identify key strengths, weaknesses, opportunities & threats. Free...
Battlecards are playbooks that help sales teams close more deals. But, how do you get sales reps to use them?
Sales Battlecards get your sales team ducks in a row so you can start outselling your competition. How do you create one that helps close more deals?...
Introducing groundbreaking AI features to enhance your competitive intelligence program. Kompyte GPT is here!
Dive into this guide filled with insights from industry experts, strategic steps, and storytelling techniques that transform a sales pitch into a...
Add just one or two of these methods to improve your win/loss ratio, empower your sales team, and close more deals with qualified leads.
Evaluate the top competitive intelligence tools to find the right one for your business. Get detailed information on the functions, data sources,...
As a Product Marketing Manager responsible for competitive intelligence for your team, how much time should you spend on it and how can you find time...
How to conduct a competitive intelligence analysis that will enable your sales, marketing, and product teams. It's all about understanding your...
Do you know how to respond to business threats? Find out how to proactively turn those threats into opportunities with this 5-step plan.
Discover how to maximize your profits with shifted market pricing strategies in our comprehensive guide. Learn about different pricing models, their...
How revenue acceleration can streamline your sales cycle, boost lead conversion, and accelerate revenue. Start with this unified sales, marketing,...
There's a way forward with indecisive prospects! Learn the four types of indecisive buyers, how to apply The JOLT Effect, and how to overcome the...
The end of the quarter is a mad dash to the finish line. Find out how to tackle some of their top competitive challenges and prevent them in the next...
Become irresistibly relevant to high-value prospects! Learn how to leverage insights about your target customers, analyze competitors' strategies,...
Smart moves based on competitive intel are all around us. Have a peek at 8 examples of competitive intelligence, with tips to do the same for your...
Using competitive intelligence to fine-tune your marketing strategy, you'll find the game-changing tactics your competitors use, and adapt them for...
Discover the power of a strong GTM Strategy Framework and transform your product launches with key components, benefits, and every step to creating a...
Let's examine some recent cases and learn how to avoid making the same ethical and legal mistakes when conducting competitive intelligence research.
From forecasting trends, understanding audience affinities, and building last brand awareness—competitive intelligence is the MVP in your sales...
Market research gives you customer and competitor insights to build brand awareness that scales and improves your funnel conversion rates.
Why are companies moving from sales enablement to revenue enablement? Should yours? And how can competitive intelligence boost revenue enablement?...
It's time to bust competitive intelligence myths and embrace competitive-informed growth. Your organization will thank you.
Pricing is always tricky. Finding the right balance and comparing your pricing with your competitors' is even more complicated. Learn how to get it...
Don't let a hectic schedule weaken your competitive intelligence impact, discover four surprising ways AI can accelerate your CI tasks.
Dive into our study on competitive sales with expert insights and exclusive data. Uncover insights on win/loss, the impact of Battlecards, and how to...
Learn to drive smarter decisions across your teams using our 25+ questions to uncover priceless competitive intelligence insights. A must-read!
Some things can’t wait. Feel the thrill as you uncover real-time competitor intelligence. Here’s what you need to know immediately, plus how to find...
Product marketers: Want cross-functional alignment, sharper marketing, and better competitive insights? Try a win/loss analysis. Here's how to get...
Direct competitors show you how to keep up, but indirect competitors can inspire you and help you stay ahead of the curve.
Want more from competitive intelligence? First, make sure you're getting all the potential benefits. Then maximize your program for even better...
Dive into deep win/loss analysis, gain summarized insights, and enhance your win rates with IcebergIQ and Kompyte by Semrush.
Unearth the competitive intelligence treasures of LinkedIn and build a monumental program for business growth. Start your journey today.
Explore the 5 most common objections, and unlock the transformative power of narrative. Get storytelling methods, inspiration sources, and practical...
Competitive intelligence goes nowhere when presented in nightmare spreadsheets and grimy post-it notes; you need clear, concise reports your teams...
Turn competitor insights into action and become the champion of customer retention!
Unlock the power of data-driven decision making in sales with our comprehensive guide on revenue intelligence. Learn how to gather, analyze, and...
Discover how AI transforms competitive intelligence, driving cost savings, efficiency, and resilience in challenging economic times.
Discover how ChatGPT can revolutionize your sales call preparation process, transforming you into a selling machine. Streamline each step of your...
Discover the 9 essential Sales Battlecards every sales team needs, with examples and tips on using ChatGPT to gather the information you'll need.
With inflation rising, the companies that survive know how to hit sales quotas no matter what. Here are eight ideas that can help, with tips from...
See how you can use ChatGPT and other AI-powered language models to quickly craft winning Battlecards to outsell your competition.
What is a sales Battlecard, how do salespeople use them, and what should they include? Read on for everything you need to know about an effective...
Ready to learn more about win-loss analysis? Check out our simple guide to understanding what this research includes.
Sales enablement programs thrive when they're powered by the best tools for your specific needs. Find the tools your team needs to maximize sales...
There are three main phases to developing a good process for proactive threat identification. Read how incorporating competitive analysis can help...
Performing a competitive product feature analysis sounds like a lot, but with our step-by-step guide, you are on your way to better differentiation,...
When it comes to building a winning Competitive and Market Intelligence initiative, we can learn a lot from the movies.
When most people think of competitive enablement, they automatically think of sales. But, they're not the only ones that can benefit from CI. Teams...
Every competitive intelligence (CI) program hinges on three main factors. Whether you’re in the early stages of creating a competitive intelligence...
If you could use some help understanding what a GTM strategy is yourself, or explaining it to a colleague that still has questions, our guide to...
Is gathering competitive intelligence legal? It depends on a lot of different factors. Read this article to understand the legality of intel...
The business world is in a constant state of evolution, even the competitive intelligence (CI) industry is in a continual state of flux. Find out...
Building a business that becomes—and then remains—successful is no easy feat. Defining your market is an essential part of developing a marketing...
Learn how to drive adoption of your competitive sales battle cards throughout your sales organization. 7-min read
Not all Battlecards are created equally and can hinder more than help. Read more about how to build Battlecards that win.
Find out how you can use competitive intel to demystify position and messaging to create a solid go-to-market strategy.
Competitive Intelligence Academy: Empower your sales team & win more deals with Battlecards
Is your team losing deals that you know they should have won? Watch on-demand as Pere Codina, Kompyte CEO, addresses how you can stop wasting time...
Get the maximum value from your competitive intelligence by recognizing and planning for the most common pitfalls competitive analysts experience in...
Reduce the complexity of performing a competitive pricing analysis with these top questions from Kompyte.
Competitive Intelligence Academy: How to use competitive tracking software to take your digital marketing strategy to the next level
Competitor Analysis Report (Part VI): Evaluate external market forces beyond the competition and develop action points for your company to win in...
Competitor Analysis Report (Part IV): Evaluate your competition’s marketing and messaging strategy and use the data to target new demographics
Competitor Analysis Report (Part III): Evaluate your competition’s product and pricing strategy to define your future product roadmap.
Competitor Analysis Report (Part V): Recognize your competition’s strengths and weaknesses and use the data to develop winning Sales Battle Cards.
Competitor Analysis Report (Part I): Learn about the different parts of a complete competitor analysis and how a competitive analysis can help you...
Competitive Analisis Report (Part II): Spot the different types of competition and evaluate your competitors to better compete with them.
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